Without the proper training and industry information, purchasing gemstones and fine jewelry is a confusing, stressful, time-consuming, and expensive process. Consider this: Independent research shows that jewelry industry mark up can push prices 100-300% above the asking price listed on the industry’s standard diamond pricing reports.

Many consumers pay too much for gemstones in part because they have no choice but to rely on a sales associate with conflicting interests.  Don't rely on a salesperson for buying advice. Put our gemological expertise and industry knowledge to work for you and experience the LDC Advantage.
  •  The Numbers Game
    There is no guaranteed formula for identifying the perfect stone. Even consumers who believe they have a thorough understanding of the four Cs, and how the subsets within each category work together to determine a stone’s quality and worth, are subject to overpaying. Learn more.
     
  •  Lab Reports or Certificates
    A diamond that has been graded by an independent laboratory is not guaranteed to be a quality stone. Learn more.
     
  •  Internet Diamond Shopping
    Web-based retailers are known to offer great deals on gemstones but internet shopping does not get you the best value when comparing overall quality or service. Learn more.
     
  •  Referrals
    A referral to a specific retailer is not a safety guard against overpaying for lower quality jewelry and gemstones. Unless the referral source is a gemologist who is active in the diamond or colored stone marketplace, you may still be taking a significant risk. Learn more.
     
  •  The Painting or the Frame?
    Jewelry designers and well-known retailers are focused on selling their mass-produced designs, which act as creative frames for the real showpieces: the gemstones. Purchasing an expensive piece from a designer or retailer does not guarantee superior stone quality. Learn more.
     
  •  Mining Ethics and Social Responsibility
    We believe it is our duty to present you with diamonds and gemstones mined in accord with international laws and standards. Learn more.
     
  •  Commitment to Service
    Our attention to client service is exceptional. From the initial consultation to jewelry maintenance after the sale, we work with you every step of the way. Learn more.